Management

The program’s goal and tasks:

• To equip students with comprehensive knowledge in general economics and their professional field.
• To develop skills of practical application of the knowledge gained in all the disciplines of the program major.
• To prepare future marketing specialists for application of their knowledge and skills in the activities of organizations operating in different markets.
• To train specialists in marketing, analysis of marketing and market data for different areas of business and state administration, capable of finding market opportunities and lucrative niches, studying current and developing new needs to create and communicate the value of products and services to consumers in different market and territories.

Key features of the program:

Marketing education provides people with a deep insight into the current digital landscape. In the context of digitalization and development of e-commerce, enterprises must use online platforms effectively. In addition to understanding basic market interaction and an ability to manage it, marketing education equips people with the knowledge of digital marketing tools, social media strategies and data analysis, helping them navigate through the digital space and benefit from it. Marketing education provides people with necessary skills to identify consumer preferences and adapt marketing strategies to the needs of society and business.

What you will learn.

Graduates have comprehensive knowledge of markets, consumers and brands and are capable of conducting marketing research and data analysis, developing marketing strategies and programs, using digital marketing and communication tools, participating in brand creation and development, maintaining and developing relations with customers as well as applying fundamentals of management, finance and law to substantiate marketing decisions demonstrating their well-developed communication, project and analytical skills.

Achievements. The program graduates are prize-winners of numerous competitions and projects. They held and hold leading and key positions in the managerial and marketing professional community and are highly valued in the market, getting professional recognition and awards. Moreover, one of the graduates has become a member of a space squad.

Accreditation. The program regularly undergoes international and professional accreditation, including accreditation by ECBE (European Council for Business Education). 

Practical training and internship facilities 

The program cooperates with the representatives of international and Russian business. With support from the PRUE’s Career Development Center, it offers a wide range of possible places for practical training and internships in Russia and abroad.

Possible positions. Marketing Director, Marketing Analyst, Marketing Manager, Marketing and Promotion Manager, Brand Manager, Content Manager, Content Marketing Manager, Content Marketing Producer, Digital Marketing Manager, Digital Strategist, Director of Digital Marketing, Web Marketing Director, SEO Operations Director, Search Engine Marketing (SEM) Manager, SEO Manager, Corporate Communications Manager, Communications Director, Marketing Communications Manager, Media Relations Coordinator, Public Relations Manager, Insights Analyst, Market Research Analyst, Market Research Interviewer, Marketing Data Analyst, Product Research Analyst, Qualitative Research Assistant, Affiliate Marketing Manager, Channel Marketing Director , Corporate Affiliate Marketing Manager, Influencer Marketing and Partnerships Director, Affiliate Marketing Consultant, Affiliate Marketing Manager, Digital Product Marketing Manager, Director of Product Marketing, Junior Product Marketing Specialist, Portfolio Marketing Manager, Product Marketing, Manager, Digital Communications Manager, Digital Media Director, Social Media Director, Social Media Marketing Director , Audience Engagement Coordinator, Multimedia Communications Specialist, Social Media Editor, Social Media Manager, Social Media Marketing Manager.