Advertising and Public Relations in Industrial University of Tyumen
Bachelor's program
Institute of Service and Branch Management,
Department of Marketing and Municipal Management
Oksana TRETIAKOVA,
Program Director
Tel. +7 345 268-34-46
E-mail: belonozhkoml@tyuiu.ru
Awards and achievements. Independent assessment of the quality of student training by the Federal Service for Supervision in Education and Science (2019). Certificate of professional and public accreditation from 11.26.2020, issued by the certification association "Russian Registry." A grant from the President of the Russian Federation for state support of junior scientists was won in 2021.
Teaching staff. The program is carried out by highly qualified teaching staff: 15 Professors, 26 Associate Professors, two Assistant Professors, two Assistants. The percentage of scientific degree holders is 90. Representatives of the real sectors of the economy in advertising and public relations are involved in teaching.
Facilities and resources. Computer classrooms, specialized classrooms, library and information center with access to Internet and electronic resources.
Research. The teachers' sphere of scientific interests includes issues of researching institutes and subjects of advertisement and public relations, the characteristics of public relations at local government, a marketing complex in a digital environment.
Education. The technologies of practical, problem- and project-based learning are implemented, the digital educational environment is in focus as well.
The students of the bachelor's degree in the Advertising and Public Relations specialization receive the necessary knowledge and skills in the field of press service management, organizing events targeted at the promotion of goods and services, improving the public image of the company, organizing digital campaigns.
Strategic partners. Leading companies of the region — House of Adverts, RIA Radio of West Siberia, Business Communications Agency, etc.
International projects and programs. Participation in Erasmus+ COMPLETE program. As part of international academic mobility programs, exchange of professional experience is carried out, as well as open online lectures, seminars, conferences and forums.
Competitive advantages. Highly qualified teaching staff, cooperation with major employers of the region, a practice-oriented program of training that implements innovative forms and methods of teaching. The graduates are in high demand as PR and advertisement specialists, brand managers, PR managers, marketing communications consultants, GR managers (managers of authorities relations), event managers, marketers.