Advertising and Public Relations in North-Caucasus Federal University

Bachelor’s program, Master’s program

Institute of Humanities,

Department of Advertising and Public Relations






Elena N. EZHOVA,

Head of the Department

Tel. + 7 8652 33-02-26


Achievements and awards. The programs underwent state accreditation in 2020.

In 2018 Professor E.N. Ezhova and Associate Professor E.A. Pobedinskaia won the contest "Golden Names of Higher School" held as part of the grant of the Russian Federation President for the development of civil society.

In 2017 and 2018 the department was awarded the laureate diplomas of the sectoral study "The Ranking of Russian HEIs' Departments that Train Specialists in the Field of Advertising" conducted by the Association of Communication Agencies of Russia.

In 2017 the department won the contest "The Best Department of NCFU" in the category of Effective Organization of the System of Interaction with Employers.

Teaching staff. The teaching staff of the Department of Advertising and Public Relations consists of 17 highly qualified teachers including one Doctor of Sciences and 11 Candidates of Sciences. The academic degree holders ratio is 83%. The leading specialists of the media community and specialized organizations that work in the field of advertising and public relations are also engaged in the educational process.

Facilities and resources. The Department of Advertising and Public Relations has state-of-the-art facilities and resources. The most advanced equipment (professional photographic and lighting equipment, video cameras and quadcopter, stabilizer for video shooting) improves the quality of education and is the most important tool for effective management of students' innovative and creative activities.

Research. The department's research interests include the following: the system and dynamics of modern media and advertising discourse; strategic communications in the social sphere, business and politics; PR and advertising technologies in the system of new media; technologies of territory branding and promotion of tourist destinations.

Education. To improve the quality of education, the teachers use a combination of up-to-date education models such as a traditional model, a rationalistic model, and a student-centered model with application of innovative technologies.

Strategic partners. The department cooperates with major research and education centers of Russia: the Association of Communication Agencies of Russia, the Association of Teachers on Public Relations, top universities of Russia, Bulgaria and Kazakhstan.

Competitive advantages. Graduates are in high demand among employers. The facilities and resources are highly efficient. Advanced innovative technologies are used. Practical training facilities have been effectively developed.

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