Collective voice key to international success, say Scottish universities

Collaboration is key to universities in Scotland continuing to “punch above their weight” in terms of international student recruitment, delegates heard at the Scottish Universities’ International Group’s inaugural conference last week.

Held at the University of Strathclyde in central Glasgow, the conference key message for its attendees was that working together on activities such as alumni events and marketing programs is vital.

“The collaboration has just grown incredibly; it’s a real strength of the sector,” said Susan Stewart, vice chair of the Scottish Universities International Committee and director of the Open University Scotland.

“By embracing that collaboration over the years, it’s become an embedded element of our working culture.”

Two key marketing campaigns, the #ScotlandIsNow launched by the Scottish government in 2018, and the British Council/UK government’s £60m GREAT campaign, were both touted as options for Scottish universities to latch onto and promote themselves.

Other nations have been “stepping up their game”, Cat Lever, director of Brand Scotland noted.

“We’ve seen other nations start to overtake us in terms of international student enrolment in key areas…because they have started to have the backing of a collective output."

“They’ve got big government backing, they’ve got big budgets and they are working as a cohesive unit to talk about what makes them great,” Lever said.

Highlighting New Zealand’s branding, she explained its success has been largely thanks to a “consistent brand architecture” across various organisations.

“Each part is run with the same vision”, and Scottish universities should follow suit, she said.

“[The] Scotland Is Now narrative is not just the public sectors’, it’s a collective voice. It’s all of ours and it’s all our responsibility.”

Collaboration has extended to joint Scottish alumni events, joint presentations at Canada Roadshow and the Southern China Schools Roadshow with the North America Regional Group and East Asia Recruitment Group.

Scottish universities have also been benefitting from government support in North America, where, according to Aly Stewart, regional manager – North America at the University of Edinburgh, the British Council has been “diminishing its presence”.

“They’ve gone from two offices in the US two years ago, down to one member of staff this year only working in education. Whereas the Scottish government is already operating almost three offices in North America, so we can really see the priority for Scotland exists,” she explained.

Universities have been entering markets as a group, where one university hosting a presentation of studing in Scotland options, rather than a multitude of events hosted by individual universities.

“I think we are very lucky and I think most of us acknowledge that our collaborative working is the envy of our colleagues south of the border,” Josie Pilcher chair of SUIG and head of international recruitment at Heriot Watt University said.

The alternative to collaboration doesn’t “sound too attractive”, she noted.

“There are competitive elements between our institutions but I think we see that we have enough differences between us and we get so much more out of a united Scottish voice and message.”

Read more...

Table of Contents

UK govt announces new international education strategy

54 networks bid to join European Universities pilot

Russian unique device was presented at Dubai Innovation Week

Happy International Women's Day

Students to present their start-up instead of a thesis

The new owner of the British edition Times Higher Education

Prioritise student and academic involvement in int’l education, EURIE told

Webometrics Ranking of World Universities: January 2019

WSU to explore partnerships in Kazakhstan

Study in UAE’ targeting exchange students

Another double-digit growth for Canada, but diversity concerns raised

Chinese language will be taught at schools and universities in Saudi Arabia

IUNC Eurasia 2019

Universities step up support for foreign students to find jobs at Japanese firms

THE to hold first China Universities Forum

SCO Center for public diplomacy opens in Uzbekistan

Dutch Internationalisation “gains pace”

Finding a sustainable future for student mobility

Japan: HEI makes study abroad compulsory

Universities key in fighting global terror – DAAD

EDUCATION AND CAREER Exhibition in Minsk

Academic researchers need a more reliable career path

UK and Japan will launch programme to boost innovation

International student tuition and the funding crisis to come

New research collaboration between EU and Russia focuses on infectious diseases

Thai authorities promoting Thailand as transnational higher education hub

Academic business: world-class research centers will appear in Russia

Collective voice key to international success, say Scottish universities

Italian & Canadian schools partner on exchange

Integration of higher education in Kazakhstan into the global community

Satellite Navigation Systems: scientists of MAI and Beihang University negotiated joint research

Exchanges are the low-debt option for studying abroad

Japan: agents competing with universities for outbound mobility – JAOS

Rectors’ bodies of 10 nations sign ‘Vienna Declaration’

Kazan Federal University and Freiberg Mining Academy will implement the expanded double degree program in 2019

The Institute of Geology of Kazan Federal University discussed the further international strategy

Russia and Germany have signed a roadmap for cooperation in science and education

Eurasian economic outlook: development in the context of global changes

The Near East is ready to actively introduce Russian educational technologies

The Iraqi Ambassador visited Ulyanovsk State Technical University

Veliky Novgorod will become a center of educational innovations in December

Rector of RUDN: mutual recognition of education improves performance of universities

University without borders: How Russian universities enter the export market

The Strategy for Development of Russian Education Export

Baikal International Education Fair: results

Moscow International University Ranking "The Three University Missions": issue 2018 released

The UAE Government adopts Moscow's experience in developing school education

Representatives of Kazan Federal University took part in the IV Russian-Iranian Forum of Rectors

Project 5-100 universities have increased their presence in THE subject rankings

Overseas students turn away from US