uniRank publishes global rankings of the web popularity and social media activity of universities. They have published a ranking of the most popular higher education institutions on YouTube which is restricted to those that are accredited by national authorities, offer post-graduate or four-year undergraduate degrees, and use traditional course delivery format.
The Ivy League, Oxford and Cambridge do well as do specialist American institutions like the Berklee College of Music, the Culinary Institute of America and the Academy of Art University. There is also a good representation for universities from India, Indonesia and Latin America. There are no Chinese or African universities in the top 200.
The top ten institutions are:
Stanford University, USA
Harvard University, USA
Berklee College of Music, USA
Massachusetts College of Technology (MIT), USA
Synergy University, Russia
Universidade Estácio de Sá, Brazil
Universidad Politécnica de Valencia, Spain
University of Oxford, UK
University of Cambridge, UK
National Research Nuclear University MEPhI, Russia.
The top institutions in various regions are:
North America: Stanford University
Latin America: Universidade Estácio de Sá
Europe: Synergy University
Asia and Southeast Asia: Universitas Darussalam Gontor, Indonesia
South Asia: Parul University, India
Oceania: University of New South Wales, Australia
Middle East: Technion – Israel Institute of Technology
The uniRank page provides the information on the adoption of the social platform YouTube among higher education institutions and leads to the most comprehensive list of Universities and Colleges with an official presence on YouTube. The list is arranged alphabetically by country name and then ranked by total number of subscribers. YouTube data/rankings are extracted and published twice a year, in April and October, and the current first edition is based on data extracted in October 2018.
1) YouTube Adoption Rate
Currently 7,019 out of a total of 13,590 higher education institutions included in the uniRank database have adopted an official institutional YouTube page:
uniRank World Universities YouTube Adoption Rate™: 51.65%
2) Popularity and Engagement factors
University YouTube pages reach different levels of adoption, popularity and engagement depending on various factors including:
the University's reputation and size
the University's overall level of online presence, web popularity and distance education adoption rate
the University's level of adoption and use of YouTube as an additional channel to the institutional website
the Country's Tertiary Education size
the Country's level of Internet usage and connection speeds
the Country's level of adoption and use of YouTube as a social media platform
3) YouTube University Rankings aim and methodology
Some large Universities have adopted multiple YouTube pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional YouTube page for each University in order to publish its uniRank YouTube University Ranking™ for each country and for the top 200 Universities on YouTube listings.
The uniRank YouTube University Ranking's aim is to provide an approximate popularity index of each University in the YouTube social media platform based on the total number of subscribers; it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.
4) Statistical snapshot
Below it is shown the average number of YouTube subscribers for all University YouTube pages included in the uniRank database and the highest number of YouTube subscribers achieved by a single University (Stanford University; data October 2018).
World Average number of YouTube subscribers: 1,999
World Highest number of YouTube subscribers: 828,990
5) uniRank YouTube University Rankings
You may choose a country to find out which Universities are the most popular higher education institutions on YouTube within that country: https://www.4icu.org/youtube/
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